It was interesting waking up to a discussion about Garamond this morning, as Garamond was my favourite typeface during my teens.
I'd grown up using Times New Roman (and really quite liking it in general - definitely much more than the Sans Serif fonts that were all the rage back then - Arial, Tahoma, and Verdana IIRC). However, being a teenager, I ended up finding it to look a bit too "plain" and "boring". So when I first discovered Garamond, it was a breath of fresh air - like, here's this elegant and fancy looking font that's like an improved version of what I'd liked for years. While others were veering off into simpleton land with Sans Serif fonts, I would have this fancy font to use instead!
That, and it was way better than the butt ugly Computer Modern font that LaTeX uses by default. Ugh, I hate that thing. The normal weight letters are too thin / light-weight, with and have a weird aspect ratio (narrow + tall). Meanwhile, the serifs on the heading / bolded fonts look so heavy + wide + "baroque" (as in, the original sense - i.e. "grotesque").